Build a Community of Users or Customers Over the years, Apple has built one of the most hardcore fan bases for any brand, anywhere in the world.
Start by making sure your website and blog have scannable content. My only question is, will it be yours? Next, they mapped each of the articles to a specific emotion, such as joy, anger, sadness, happiness, laughter, amusement, empathy, etc.
Instead, the company continued to use the argument that its phones were better for one-handed use than the larger handsets people were interested in.
Emotional connections are the key to successful marketing strategies. Find a picture of a person — either from Google Images or a stock image site — that matches the profile. Instead, they use simple, direct words and they continually stress the benefits that consumers absolutely need and will be thrilled by.
Second step: Give each profile a name. Also, think about what emotional impact your product or service evokes in your customers.
And, neurological science tells us the same thing. Creating a customer profile for each of your main audience segments is the best way to find out.
Apple smartly capitalized on the universality of that self-perception, which made its customers believe that the brand understands them and is like them. Listening to your customer is something a firm of any size can do.
He could have just asked an HTC representative to make the statement.